Jules Basement
Speakeasy
Scope of work
- Brand Identity - Menu Design
Hidden beneath the vibrant streets of Mexico City lies Jules Basement, a
'clandestine' gem embodying the allure of a prohibition-era speakeasy.
With its unmarked entrance and dimly lit interior, Jules Basement
transports guests to a bygone era of secret revelry and underground
gatherings. The bar's intimate ambiance, handcrafted cocktails, and live
music create an atmosphere of mystery and sophistication, making it a
favorite haunt for those seeking an unforgettable night out in the heart
of Mexico City.
Creative OutputDeveloped creative assets for Jules Basement, including the design of its cocktail menu and a social media content proposal that visually deconstructed its signature drinks. The concept elevated brand storytelling by translating the sophistication of mixology into narrative-driven visuals that echoed the ambiance and design details of the speakeasy’s unique interior.