Jules Basement Speakeasy
Scope of work
- Brand Identity - Menu Design
Hidden beneath the vibrant streets of Mexico City lies Jules Basement, a
'clandestine' gem embodying the allure of a prohibition-era speakeasy.
With its unmarked entrance and dimly lit interior, Jules Basement
transports guests to a bygone era of secret revelry and underground
gatherings. The bar's intimate ambiance, handcrafted cocktails, and live
music create an atmosphere of mystery and sophistication, making it a
favorite haunt for those seeking an unforgettable night out in the heart
of Mexico City.
Creative Output
Developed creative assets for Jules Basement, including the design of its cocktail menu and a social media content proposal that visually deconstructed its signature drinks. The concept elevated brand storytelling by translating the sophistication of mixology into narrative-driven visuals that echoed the ambiance and design details of the speakeasy’s unique interior.