Bath & Body Works — Gerardo Mendoza | Art Direction + Design

Art Director
+ Designer

Bath & Body Works
Mexico / Chile
Scope of work

Brand Strategy and Execution

- Social media: Organic content
- Paid digital advertising campaigns

Email Marketing

Team

Content Strategy:

Rebecca Victoria

Art Direction + Design:

Gerardo Mendoza

Assets by Bath & Body Works

Bath & Body Works is one of the world’s leading specialty retailers and home to America’s Favorite Fragrances. It offers a breadth of exclusive scents for the body and home, including the #1 selling collections for body lotion and body cream, body wash, hand soap and fine fragrance mist. Currently, Bath & Body Works has more than 1600 stores in different countries around the world, including the United States, Chile, Mexico, Canada, Russia, Poland and Southeast Asia.

Creative Output
Increased sales and product visibility for Bath & Body Works Mexico and Chile through strategic social, paid media, and e-mail marketing campaigns — supporting top-selling collections, seasonal launches, and store opening campaigns across key shopping centers in Mexico City.

Social Media Content +
Email Marketing + Ads

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