Art Director 
 + Designer

 

 





Brands & Projects Benetton
Netflix
1800 Tequila
Desván Magazine
Brooks Brothers
Kate Spade NY
Crate & Barrel
Britax
Bath & Body Works
W Hotel Mexico City
Monte Xanic Winery
Thalia Sodi
Jules Basement Speakeasy
Roche Bobois Paris
Cardela
Urban Store
José Andrés Restaurant
C&B: Wedding Registry
C&B: Editorial Projects
Logofolio 01
MIC Género Film Festival








Crate & Barrel
Editorial Projects
01 .  Coloring Book + Social Media Content
This coloring book was given away at Crate & Barrel 
stores in Mexico during Children's Day celebrations.

  • Illustrations and Editorial Design        
        Gerardo Mendoza

02 .  Recipe and Trends Magazine + Catalog
Collaboration with Hoja Santa Magazine
   Team
  • Content:
        Jimena Maldonado

  • Art Direction and Editorial Design:
        Gerardo Mendoza

  • Assets and Photography:
        Crate & Barrel

Crate & Barrel is an international destination for contemporary and modern furniture, housewares and decor that offers inspired living through high-quality products, exclusive designs, and timeless style. With a distinct architectural aesthetic, experiential store environment, and online community, Crate & Barrel engage with the customers through social media, mobile shopping, design services, gift registry, and more.

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Creative Output
Led the creation of visual identity and the development of editorial projects for Crate & Barrel Mexico, contributing to increased store traffic and sales during retail activations, collection launches, and brand collaborations.

















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