Thalia Sodi
Scope of work
- Social Media Strategy and Execution
- Organic content
- Paid advertising campaigns
- E-commerce content
Team
Rebecca Victoria / Hugo Galván
Gerardo Mendoza
Gerardo Mendoza / Aziel González
Thalia Sodi / Promoda / Molvo Films
Thalía is a Mexican actress, singer, and a Latin Grammy-award winner. She launched a successful clothing line to bring her passion, charisma and style under the brand name Thalia Sodi. It is sold in Mexico exclusively at Promoda Multibrand stores.
Creative Output
Collaborated on the successful launch of the Thalia Sodi fashion line at Promoda Mexico — leading social media strategy, e-commerce content, and the creation of a landing page, press kits, and PR coverage. The campaign strengthened brand awareness and supported sales across digital and in-store channels.