Art Director 
 + Designer
 

 





Brands & Projects
  1. Benetton
  2. Netflix
  3. Desván Magazine
  4. Brooks Brothers
  5. Monte Xanic Winery
  6. Kate Spade NY
  7. Crate & Barrel
  8. Britax
  9. Bath & Body Works
  10. W Hotel Mexico City
  11. Jules Basement Speakeasy
  12. Thalia Sodi
  13. Roche Bobois Paris
  14. Cardela
  15. Urban Store
  16. José Andrés Restaurant
  17. C&B: Wedding Registry
  18. C&B: Editorial Projects
  19. Logofolio 01
  20. MIC Género Film Festival








Urban Store
Scope of work
  • Social Media Content

  • Product Photography

  • Editorial Photography

Team
  • Content Strategy:        
        Gerardo Mendoza / Berenice Jerónimo
        Rebecca Victoria

  • Art Direction + Design:
        Gerardo Mendoza
 
  • Editorial Photography:
        Toni Gutiérrez

Urban Store is a multi-brand outlet clothing retailer with an urban, fresh, and youthful concept. It offers a wide range of original and internationally recognized brands at reduced prices, including Calvin Klein, Tommy Hilfiger, Levi's, Dockers, Ferrioni, Puma, Vans, Adidas, New Era, and Pepe Jeans, among more than 50 brands in its commercial offering. Founded in 2012, it currently has 30 stores in major Mexican cities such as Mexico City, Guadalajara, Monterrey, among others.