Art Director 
 + Designer

 

 





Brands & Projects Benetton
Netflix
1800 Tequila
Desván Magazine
Brooks Brothers
Kate Spade NY
Crate & Barrel
Britax
Bath & Body Works
W Hotel Mexico City
Monte Xanic Winery
Thalia Sodi
Jules Basement Speakeasy
Roche Bobois Paris
Cardela
Urban Store
José Andrés Restaurant
C&B: Wedding Registry
C&B: Editorial Projects
Logofolio 01
MIC Género Film Festival








Urban Store
Scope of work
  • Social Media Content:
        Promotional and Price-off campaigns

  • Product Photography

  • Editorial Photography

Team
  • Content Strategy:        
        Gerardo Mendoza / Berenice Jerónimo
        Rebecca Victoria

  • Art Direction + Design:
        Gerardo Mendoza
 
  • Editorial Photography:
        Toni Gutiérrez

Urban Store is a multi-brand outlet clothing retailer with an urban, fresh, and youthful concept. It offers a wide range of original and internationally recognized brands at reduced prices, including Calvin Klein, Tommy Hilfiger, Levi's, Dockers, Ferrioni, Puma, Vans, Adidas, New Era, and others. Founded in 2012, it currently operates 30 stores in major Mexican cities such as Mexico City, Guadalajara, and Monterrey.





Creative Output
Enhanced Urban Store’s retail visibility by producing engaging social content and visual assets tailored to promotional campaigns and price-off strategies—effectively driving in-store traffic and product turnover. Led product and editorial photography in collaboration with the brand management team to support marketing initiatives and branded content across 50+ fashion labels featured in the outlet’s offering.