Art Director 
 + Designer
 

 





Brands & Projects
  1. Benetton
  2. Netflix
  3. Desván Magazine
  4. Brooks Brothers
  5. Monte Xanic Winery
  6. Kate Spade NY
  7. Crate & Barrel
  8. Britax
  9. Bath & Body Works
  10. W Hotel Mexico City
  11. Jules Basement Speakeasy
  12. Thalia Sodi
  13. Roche Bobois Paris
  14. Cardela
  15. Urban Store
  16. José Andrés Restaurant
  17. C&B: Wedding Registry
  18. C&B: Editorial Projects
  19. Logofolio 01
  20. MIC Género Film Festival








United Colors of Benetton
Mexico
Scope of Work

  • Brand Strategy and Execution
        - Social media content
        - Paid digital advertising campaigns
        - E-commerce content

  • Photography
        - Editorial
        - Product shot
        - Events
        - Influencers

 Team
  • Marketing Team:
    Michelle Cortina / Paola Segura

  • Art Direction + Design:
    Gerardo Mendoza

  • Photography (Local Content):
    Juan Hernández / Tony Gutierrez / Sebastian Vernet

      *Assets and Photograhy (Advertising Campaigns)
       by Benetton and Oliviero Toscani

United Colors of Benetton is a clothing brand renowned worldwide for its colors, knitwear expertise, and social commitment. It blends Italian style with global research, presenting on-trend, quality outfits that respect the environment and aim to create a brighter future for all humans.

These Fall-Winter and Spring-Summer clothing collections were created by French designer and artist Jean-Charles de Castelbajac. Each piece reflects a pop and ultra-contemporary universe. Featuring a color-block palette, the collections include references to classic cartoons and comics, with iconic characters like Snoopy, Charlie Brown, Popeye, and Mickey Mouse. They also celebrate the return of Benetton's legendary punto maglia logo, now cooler than ever.















Social Media Content
Influencer Campaigns








Social Media Content
Facebook + Instagram



























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BENETTON FASHION SHOW
📍 Torre Manacar, Mexico City

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#JCCLOVESMX    




#THERAINBOWMACHINE