Brooks Brothers
Mexico
Scope of Work

  • Brand Strategy and Execution
        - Social media: Organic content
        - Paid digital advertising campaigns
        - Event coverage and influencers content
        - E-commerce content


  • Editorial Shoot

Team
  • Content Strategy: 
         Carolina Esposito
         Gerardo Mendoza
         Michelle Cortina ( Editorial Shoot )

  • Art Direction + Design:
    Gerardo Mendoza 

  • Photography:
    Brooks Brothers / Molvo Films

Brooks Brothers, a quintessential American brand with a rich heritage spanning over two centuries, embodies timeless elegance and impeccable craftsmanship. Founded in 1818, Brooks Brothers has become synonymous with traditional men's fashion, known for its iconic button-down shirts, tailored suits, and classic accessories. 

With a legacy of outfitting presidents, celebrities, and discerning gentlemen worldwide, Brooks Brothers continues to set the standard for sophisticated menswear, blending tradition with modern style in every garment they create. Launched in the Mexican market by Grupo Axo. Brooks Brothers has 18 stores, an e-commerce site, and 60 points of sale in department stores such as Liverpool and El Palacio de Hierro.





Creative Output

Strengthened brand positioning and customer engagement for Brooks Brothers Mexico through social, paid, and e-commerce content — combining its timeless menswear identity with a contemporary local approach across influencer campaigns and editorial storytelling.





Digital Content and Ads