Art Director 
 + Designer

 

 





Brands & Projects Benetton
Netflix
1800 Tequila
Desván Magazine
Brooks Brothers
Kate Spade
Crate & Barrel
Britax
Bath & Body Works
W Hotel Mexico City
Monte Xanic Winery
Thalia Sodi
Jules Basement Speakeasy
Roche Bobois Paris
Cardela
Urban Store
José Andrés Restaurant
C&B: Wedding Registry
C&B: Editorial Projects
Logofolio 01
MIC Género Film Festival








Brooks Brothers
Mexico
Scope of Work
  • Brand Strategy and Execution
         - Social media: Organic content
        - Paid digital advertising campaigns
        - Event coverage and influencers content
        - E-commerce content

  • Editorial Shoot

Team
  • Content Strategy: 
         Carolina Esposito
         Gerardo Mendoza
         Michelle Cortina ( Editorial Shoot )

  • Art Direction + Design:
    Gerardo Mendoza 

  • Photography:
    Brooks Brothers / Molvo Films

Brooks Brothers, a quintessential American brand with a rich heritage spanning over two centuries, embodies timeless elegance and impeccable craftsmanship. Founded in 1818, Brooks Brothers has become synonymous with traditional men's fashion, known for its iconic button-down shirts, tailored suits, and classic accessories. 

With a legacy of outfitting presidents, celebrities, and discerning gentlemen worldwide, Brooks Brothers continues to set the standard for sophisticated menswear, blending tradition with modern style in every garment they create. Launched in the Mexican market by Grupo Axo. Brooks Brothers has 18 stores, an e-commerce site, and 60 points of sale in department stores such as Liverpool and El Palacio de Hierro.




Creative OutputEnhanced brand positioning and customer interaction for Brooks Brothers Mexico by crafting social, paid, and e-commerce content — merging its classic menswear legacy with a localized and contemporary storytelling approach, including influencer campaigns and editorial-style assets.





Digital Content and Ads