Brooks Brothers
Mexico
Scope of Work
- Brand Strategy and Execution
- Social media: Organic content
- Paid digital advertising campaigns
- Event coverage and influencers content
- E-commerce content
Team
Carolina Esposito
Gerardo Mendoza
Michelle Cortina ( Editorial Shoot )
Brooks Brothers, a quintessential American brand with a rich heritage
spanning over two centuries, embodies timeless elegance and impeccable
craftsmanship. Founded in 1818, Brooks Brothers has become synonymous
with traditional men's fashion, known for its iconic button-down shirts,
tailored suits, and classic accessories.
With a legacy of outfitting
presidents, celebrities, and discerning gentlemen worldwide, Brooks
Brothers continues to set the standard for sophisticated menswear,
blending tradition with modern style in every garment they create. Launched in the Mexican market by Grupo Axo. Brooks Brothers has 18 stores, an e-commerce site, and 60 points of sale in department stores such as Liverpool and El Palacio de Hierro.
Creative Output
Strengthened brand positioning and customer engagement for Brooks Brothers Mexico through social, paid, and e-commerce content — combining its timeless menswear identity with a contemporary local approach across influencer campaigns and editorial storytelling.
Digital Content and Ads