Art Director 
 + Designer

 

 





Brands & Projects Benetton
Netflix
1800 Tequila
Desván Magazine
Brooks Brothers
Kate Spade NY
Crate & Barrel
Britax
Bath & Body Works
W Hotel Mexico City
Monte Xanic Winery
Thalia Sodi
Jules Basement Speakeasy
Roche Bobois Paris
Cardela
Urban Store
José Andrés Restaurant
C&B: Wedding Registry
C&B: Editorial Projects
Logofolio 01
MIC Género Film Festival








Crate & Barrel
Mexico
Scope of Work
  • Brand Strategy and Execution
        - Social Media: Organic content
        - Paid digital advertising campaigns
        - E-commerce content

  • Email Marketing

  • Branded Print Invitations and PR Assets

  • HOME FAIR EVENT:
    Identity + Branding + Digital Content

Team
  • Content Strategy: 
        Catalina Romero

  • Art Direction + Design:
    Gerardo Mendoza 

  • Home Fair Event - Design:
    Gerardo Mendoza / Aziel González

  • Photography:
    Crate & Barrel

Crate & Barrel is an international destination for contemporary and modern furniture, housewares and decor that offers inspired living through high-quality products, exclusive designs, and timeless style. With a distinct architectural aesthetic, experiential store environment, and online community, Crate & Barrel engage with the customers through social media, mobile shopping, design services, gift registry, and more.






Creative Output
Drove brand engagement and campaign performance for Crate & Barrel Mexico by developing social, paid, and e-commerce content — supported by e-mail marketing and branded PR assets across digital and print. Delivered visual identity and creative for initiatives such as The Home Fair event, in-store activations, seasonal promotions, collection rollouts, and brand partnerships.





Seasonal Campaigns






Social Media Content +
Email Marketing + Ads











Anniversary:
Digital Content + Invitations







Events:
Digital Content + Invitations






















The Home Fair Event is an initiative that started at Crate & Barrel Singapore and made its way to Mexico for the first time in 2018. The main goal was to showcase the Fall/Winter 2018 collection through a personalized tour, offering attendees the chance to participate in free workshops on baking, decorating, and lifestyle, led by experts in each field. The event also featured brands and suppliers like Smeg, Cuisinart, Faconnable, and Flor de Lima.

For this project, a branding proposal was developed: visual identity and iconography for each workshop, organic and paid social media content, event coverage, email marketing, and a comprehensive ad campaign.