Art Director 
 + Designer
 

 





Brands & Projects
  1. Benetton
  2. Netflix
  3. Desván Magazine
  4. Brooks Brothers
  5. Monte Xanic Winery
  6. Kate Spade NY
  7. Crate & Barrel
  8. Britax
  9. Bath & Body Works
  10. W Hotel Mexico City
  11. Jules Basement Speakeasy
  12. Thalia Sodi
  13. Roche Bobois Paris
  14. Cardela
  15. Urban Store
  16. José Andrés Restaurant
  17. C&B: Wedding Registry
  18. C&B: Editorial Projects
  19. Logofolio 01
  20. MIC Género Film Festival








Crate & Barrel
Mexico
Scope of Work
  • Brand Strategy and Execution
        - Social Media: Organic content
        - Paid digital advertising campaigns
        - E-commerce content

  • E-mail Marketing

  • Branded Print Invitations and PR Assets

  • HOME FAIR EVENT:
    Identity + Branding + Digital Content

Team
  • Content Strategy: 
        Catalina Romero

  • Art Direction + Design:
    Gerardo Mendoza 

  • Home Fair Event - Design:
    Gerardo Mendoza / Aziel González

  • Photography:
    Crate & Barrel

Crate & Barrel is an international destination for contemporary and modern furniture, housewares and decor that offers inspired living through high-quality products, exclusive designs, and timeless style. With a distinct architectural aesthetic, experiential store environment, and online community, Crate & Barrel engage with the customers through social media, mobile shopping, design services, gift registry, and more.


Campaigns







Anniversary: Digital Content + Invitations







Events:
Digital Content + Invitations












Social Media Content +
E-Mail Marketing + Ads














The Home Fair Event is an initiative that started at Crate & Barrel Singapore and made its way to Mexico for the first time in 2018. The main goal was to showcase the Fall/Winter 2018 collection through a personalized tour, offering attendees the chance to participate in free workshops on baking, decorating, and lifestyle, led by experts in each field. The event also featured brands and suppliers like Smeg, Cuisinart, Faconnable, and Flor de Lima.

For this project, a branding proposal was developed: visual identity and iconography for each workshop, organic and paid social media content, event coverage, email marketing, and a comprehensive ad campaign.