Roche Bobois Paris
Mexico
Scope of work
- Social Media Content
- E-mail Marketing
- DESIGN EXHIBITION: L’artesania de Vivir
Identity + Branding + Digital and Print invitations
Web/Landing page + Social Media Content
Team
Jimena Maldonado
Gerardo Mendoza
Roche Bobois is a French brand and a world leader in furniture design and distribution. Working closely with renowned designers and with haute couture fashion houses such as Jean Paul Gaultier, Missoni Home, and Christian Lacroix Maison, Roche Bobois embodies the 'French Art de Vivre'. The brand offers a broad range of exclusive made-to-order designs, manufactured with a high level of customisation in small European workshops.
Digital Content
E- mail Marketing + Ads
Roche Bobois Paris celebrates Mexican popular art by organizing an ambitious art project that combines traditional craftsmanship with contemporary creation. Dozens of talented artisans from different states of Mexico, mastering traditional weaving, sewing, and embroidery techniques, were invited to express their creativity on 4 different supports: the Loop and Ava chairs and the Lully and Florian armchairs.
The result of this unique collaboration resulted in 35 original works, showcased at the inauguration of the exhibition titled "L’artesania de vivir” (The Craftsmanship of Living), which took place on November 24 in Mexico City at the prestigious Alcazar of Chapultepec Castle. This traveling exhibition will visit various cities across Mexico before heading to the United States and Europe.
For this exhibition project, a branding proposal was developed: logo and identity, digital and printed invitations, web/landing page, and social media content.
Exhibition