Art Director 
 + Designer

 

 





Brands & Projects Benetton
Netflix
1800 Tequila
Desván Magazine
Brooks Brothers
Kate Spade NY
Crate & Barrel
Britax
Bath & Body Works
W Hotel Mexico City
Monte Xanic Winery
Thalia Sodi
Jules Basement Speakeasy
Roche Bobois Paris
Cardela
Urban Store
José Andrés Restaurant
C&B: Wedding Registry
C&B: Editorial Projects
Logofolio 01
MIC Género Film Festival








Cardela
Scope of work
  • Brand Strategy and Execution
        - Social media: Organic content
        - Paid digital advertising campaigns
        - E-commerce content

  • Mailing Campaign

  • Product Photography

  • Web Design and Updates

Team
  • Content Strategy: 
        Jimena Maldonado / Adriana de la O 

  • Art Direction + Design:
        Gerardo Mendoza
 
  • Product Photography: 
        Toni Gutiérrez

  • Editorial Photography:
    Cardela

Cardela is a mexican brand known for its exquisite range of timeless and affordable premium leather goods and bags. Clients have the delightful opportunity to personalize accessories with their own monogram, turning them into deeply meaningful and utterly unique pieces that resonate with their individual style and personality.





Expanded Cardela’s digital reach and customer base by leading content creation across social, paid media, and e-commerce channels—aligned with online sales and acquisition goals. Led art direction and design for mailing campaigns, web updates, and product photography, with a communication strategy centered on product personalization to highlight the brand’s unique value.