Art Director 
 + Designer

 

 





Brands & Projects Benetton
Netflix
1800 Tequila
Desván Magazine
Brooks Brothers
Kate Spade
Crate & Barrel
Britax
W Hotel
Bath & Body Works
Monte Xanic Winery
Thalia Sodi
Jules Basement Speakeasy
Roche Bobois Paris
Cardela
Urban Store
José Andrés Restaurant
C&B: Wedding Registry
C&B: Editorial Projects
Logofolio 01
MIC Género Film Festival








Netflix
MUY NETFLIX
Mexico &  Latam
Scope of Work
  • Look & Feel Development

  • Creative Strategy

  • Digital Content for Social Media:
Instagram and Facebook

  • Digital promotional campaigns for
multiple streaming series and movies

Team
  • Creative Director:
      Angel Van Der Biest

  • Content:
     Rebeca Hurtado / Lu Mendoza
     Gerardo Mendoza / Josh Mateos

  •  Art Direction + Design:
     Gerardo Mendoza

  • Video Editing and Animation:
      Josh Mateos / Carlos Vallejo

As part of the strategy executed on the Muy Netflix social media channel, a diverse range of material was curated to resonate with pivotal moments from both series and movies. Leveraging quotes from iconic characters, the channel crafted engaging memes, interactive games, videos, reels, and other significant content. This approach aimed not only to promote the featured titles but also to spark interest and enthusiasm among the audience.

Always mindful of the Spanish-speaking pop culture landscape, the strategy incorporated trending and viral topics from social media platforms. By remaining tuned in to relevant conversations and cultural trends, the channel successfully created an interactive community that actively discussed and shared their favorite moments from the shows and films.





Muy Netflix: A Netflix social media channel dedicated to promoting Spanish-speaking titles, where engaging content was created and shared with a community that achieved 5.4M followers on Facebook and 900K on Instagram.


















Creative OutcomeThrough a social-first approach grounded in strategic storytelling and viral content, the channel successfully promoted major hits like 🎬 Luis Miguel: La Serie, Élite, La Casa de las Flores, Selena, Sky Rojo, El Inocente, ¿Quién Mató a Sara?, La Casa de Papel, among others — sparking conversation and strong community resonance across Latin America.













Look & Feel
Colors + Gradients






Social Media
Content








Posts Featuring Monthly
Movies and Series Releases














Social Media Posts
Memes and Interactive Content



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Social Media Posts
Content and Memes












Posts Featuring Monthly
Movies and Series Releases














Social Media Posts
Content and Memes









Posts Featuring
Behind the Scenes











Social Media Posts
Content and Memes














Posts Featuring Monthly
Movies and Series Releases













Social Media Posts
Shareable Content
and Memes








Posts Featuring Monthly
Movies and Series Releases











Social Media
Teasers and Announcements











Video Content
Look & Feel















Instagram Reels and
Facebook Videos








Character Quotes,
Landmark Moments, and Interviews













Themed Recommendations
for Movies and Series