Art Director 
 + Designer
 

 





Brands & Projects
  1. Benetton
  2. Netflix
  3. Desván Magazine
  4. Brooks Brothers
  5. Monte Xanic Winery
  6. Kate Spade NY
  7. Crate & Barrel
  8. Britax
  9. Bath & Body Works
  10. W Hotel Mexico City
  11. Jules Basement Speakeasy
  12. Thalia Sodi
  13. Roche Bobois Paris
  14. Cardela
  15. Urban Store
  16. José Andrés Restaurant
  17. C&B: Wedding Registry
  18. C&B: Editorial Projects
  19. Logofolio 01
  20. MIC Género Film Festival








Netflix
MUY NETFLIX
Mexico &  Latam
Scope of Work
  • Look & Feel Development

  • Creative Strategy

  • Digital Content for Social Media:
         Instagram and Facebook

  • Digital promotional campaigns for
         multiple streaming series and movies

Team
  • Creative Director:
         Angel Van Der Biest

  • Content:
        Rebeca Hurtado / Lu Mendoza
        Gerardo Mendoza / Josh Mateos

  •  Art Direction + Design:
         Gerardo Mendoza

  • Video Editing and Animation:
         Josh Mateos / Carlos Vallejo

Muy Netflix: A Netflix social media channel dedicated to promoting Spanish-speaking titles, where engaging content was created and shared with a community that achieved 5.4M followers on Facebook and 900K on Instagram

As part of the strategy executed on the Muy Netflix channel, a diverse range of material was curated to resonate with pivotal moments from both series and movies. Leveraging quotes from iconic characters, the channel crafted engaging memes, interactive games, videos, reels, and other significant content. This approach aimed not only to promote the featured titles but also to spark interest and enthusiasm among the audience. 

Always mindful of the Spanish-speaking pop culture landscape, the strategy incorporated trending and viral topics from social media platforms. By remaining tuned in to relevant conversations and cultural trends, the channel successfully created an interactive community that actively discussed and shared their favorite moments from the shows and films.






Some of the Movies and Series
Featured on MUY NETFLIX














Social Media
Content




Look & Feel
Colors + Gradients












Posts Featuring Monthly
Movies and Series Releases











#MuyNetflix




Instagram Posts
Memes and Interactive Content





Facebook Posts
Interactive Content and Memes










Posts Featuring Monthly
Movies and Series Releases













Facebook Posts
Interactive Content and Memes





Posts Featuring
Behind the Scenes









Instagram Posts
Interactive Content and Memes





Posts Featuring Monthly
Movies and Series Releases













Instagram Posts
Memes with Crossover Titles
and Shareable Content




Posts Featuring Monthly
Movies and Series Releases









Instagram Stories
Teasers and Announcements





Video Content
Look & Feel












Instagram Reels and
Facebook Videos
Compilation of Character Quotes,
Landmark Moments, and Interviews












Themed Recommendations
for Movies and Series